As first reported on the poliscirumors board:
The "empowr" website is a multi-level marketing scheme that preys on poor people: http://www.empowr.com/socnet/EmpowrSISU.aspx
It promises riches but makes money by pilfering users paypal and credit card accounts: http://barenakedscam.com/empowr
There are a number of academic economists on empowr's advisory board...