$ 0 0 I start with Akerlof's "Market for lemons.http://www.google.co.in/url?q=http://socsci2.ucsd.edu/~aronatas/project/academic/Akerlof%2520on%2520Lemons.pdf&sa=U&ved=0ahUKEwia0uGnvbPMAhXCHY4KHScvCToQFggOMAA&usg=AFQjCNGAbeTu9vgIZt-thfmvsBC4gpEA3A